“Lucky Book” instead of “Lucky Money” Giving Knowledge – Spreading Love for the Year of the Snake 2025
The Tradition of Lucky Money in Vietnamese Tet (Lunar New Year): Sending Wishes – Sharing Luck:
“Lucky Money” is a beautiful and cherished tradition of Vietnamese Tet, rooted in the custom of “celebrating age” at the beginning of the year. The red envelopes not only carry material value but, more importantly, symbolize blessings, wishes for peace, happiness, and prosperity for the recipient. It represents a lucky start to the year and is a way for adults to show care and love to younger generations.
Over time, however, this tradition has gradually shifted, sometimes turning into a financial burden rather than preserving its original profound meaning. This is the moment to reflect and elevate the true value of this wonderful custom.
Giving “Lucky Book” – Sharing Knowledge, Spreading Love:
In today’s modern society, while giving money as lucky money is convenient, it does not fully help children appreciate the deeper meaning behind this Tet custom. Instead of placing money in red envelopes, why not give books – a gift of enduring knowledge?
Giving “Lucky Book” is a creative and meaningful way to cultivate the habit of reading among children, helping them understand that the value of knowledge far exceeds material worth. Books are not just gifts but also keys to unlocking the doors of wisdom, nurturing the soul, and inspiring future generations.
Moreover, giving lucky books aligns with the lucky wishes of Tet: Each book is a journey of discovery, an opportunity for children to understand more about culture, history, and profound human values, continuing the spirit of the traditional lucky money custom.

The “Lucky Book” for the Year of the Snake by B/S Art Studio – The Perfect Choice for the year 2025:
Welcoming the Year of the Snake, B/S Art Studio proudly introduces the “Lucky Book” featuring three special books, each carrying a meaningful story:
1. “The Golden Buffalo and the Boy – The Magic of The Moonlight”
A story about love, sharing, and chasing dreams through knowledge, inspired by Vietnamese folklore and cultural symbols.
2. “The Moon Lady and the Three Magical Paddy Grains”
A magical adventure that highlights profound human values such as courage, filial piety, and pride in cultural identity.
3. “The Sprout of Hope”
A book about love for nature, environmental protection, and responsibility, inspiring children to preserve and continue the legacy of their ancestors.
Each book is not just a gift but a message: “Sharing Knowledge – Spreading Love.” These books will be an excellent choice for parents, teachers, and anyone who wishes to promote human values during the traditional Tet festival.
Why Choose the “Lucky Book” from B/S Art Studio?
- Unique and creative products: Stories rich in Vietnamese culture with global messages, exquisitely and meticulously illustrated through hand-drawn artworks by the artists of B/S Art Studio.
- Timeless meaning: Each book is a journey of discovery that nurtures the soul.
- Revolutionizing the lucky money tradition: Bringing a fresh breeze to traditional customs while preserving the core values of Vietnamese culture.
This Tet, let’s start a new trend with B/S Art Studio – Giving “Lucky Book” instead of “Lucky Money”.
Giving books – Sharing knowledge.
Spreading love – Inspiring trust in future generations.
Don’t wait! Order your “Lucky Book” now to gift your loved ones!
Click here for more information about B/S Art Studio and Our Art Story Book
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